Target market refers to a specific group of customers that a business aims to reach with its products or services. Defining your target market is crucial for any business, as it helps you tailor your marketing and sales efforts to the most receptive audience.
There are many factors to consider when choosing your target market, including demographics, psychographics, and buying behavior. Demographics include factors such as age, gender, income, and education level. Psychographics include factors such as personality, values, and lifestyle. Buying behavior includes factors such as purchase frequency, brand loyalty, and price sensitivity.
