Checking spam score is a crucial step in maintaining a healthy email marketing campaign. Spam score is a metric that measures the likelihood that an email will be classified as spam by email filters. A high spam score can prevent your emails from reaching their intended recipients, resulting in lost leads and sales.
There are several reasons why you should check your spam score regularly. First, spam filters are constantly evolving, so what was once considered a safe email can now be flagged as spam. Second, your email list may change over time, and new subscribers may have different spam filters than your existing subscribers. Third, your email content may change, and certain words or phrases can trigger spam filters.
