Billboard advertising is a form of out-of-home (OOH) advertising that involves the use of large, eye-catching displays to promote products or services. Billboards are typically placed in high-traffic areas, such as along major roads or in busy commercial districts, in order to maximize visibility and reach a wide audience. They can be used to promote a variety of products and services, from local businesses to national brands.
Billboard advertising has a number of advantages over other forms of advertising, including: